What does the diesel engine and Kentucky Fried Chicken have in common – both were founded by two very strong willed individuals. This is the story of Rudolf Diesel and Harland Sanders – two visionary founders and legends who have created unique brands in their own way. As told by Terry O’Reilly in Under the […]
Archive | The Story Behind the Brand
The Story Behind the Brand – WD-40
Have you ever had a rusty bolt that you just couldn’t budge. Chances are you may have reached for that iconic blue/yellow can of WD-40 for help. That’s right – Water Displacement #40 (WD-40) was created in 1953 by the Rocket Chemical Company. Here is the Story Behind the Brand as written in their words. […]
