We’ve all had them – an unexpected annoying cut. We’ve all reached for them – BAND-AID Bandages, those little adhesive cotton pads to help stop the bleeding. This Story Behind the Brand looks at the origin of BAND-AID Brand Bandages as told by the company. Since 1920, BAND-AID has been helping people world wide with […]
Author Archive | sportex
The Story Behind the Brand -NIKE
45 years ago a brand was born. A brand to change all brands – NIKE. Today Brian Grazer – Oscar and Emmy winning Producer and Best Selling Author tells The Story Behind the Brand. We hope you enjoy this fascinating look into the life and work of a brilliant brand developer – Phil Knight. Knight […]