Author Archive | sportex

The Story Behind the Brand – BAND-AID

We’ve all had them – an unexpected annoying cut.  We’ve all reached for them – BAND-AID Bandages, those little adhesive cotton pads to help stop the bleeding. This Story Behind the Brand looks at the origin of BAND-AID Brand Bandages as told by the company.  Since 1920, BAND-AID has been helping people world wide with […]

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The Story Behind the Brand -NIKE

45 years ago a brand was born.  A brand to change all brands – NIKE.  Today Brian Grazer – Oscar and Emmy winning Producer and Best Selling Author tells The Story Behind the Brand.  We hope you enjoy this fascinating look into the life and work of a brilliant brand developer – Phil Knight. Knight […]

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